It's important to find ways for your brand to stand out over other brands. You want your brand to be particularly distinctive and individual so that your audience has no doubt about whether something was put out by your company or not.
1. Match Your Branding Throughout
Remember that your brand should match whether you're online or offline, on Facebook or LinkedIn, or publishing an article or an eBook. Your branding should be the same no matter where you are. The colors, fonts, mood, feeling, and thoughts your audience gets from your work need to match.
2. Be Active on Social Media
The more people see you sharing, the more they'll get to know you and the more you can demonstrate what your brand stands for. Each share, comment, or response is a chance to show what your brand is about and how it's different from others.
3. Understand Your Audience
It may seem strange to focus on your audience when branding yourself. But how your audience sees you is what's important. Doing activities, publishing content, and responding to people in the way your audience wants you to, needs you to, and expects you to, is essential to show your distinctive differences.
4. Know How You Solve Problems
Your job for your audience is to solve their problems within the scope of products and services that you offer. You can solve those problems via your own products and services or by promoting someone else's. But you should know how to solve their problems, and that requires knowing what they are.
5. Use the Right Language
The language you use should match what your brand voice is, and what your audience uses as well. If they have terms that they use (keywords) to find you, you should be using those too. Plus, use them in the right way, and the only way to do that is to know your audience and how they communicate.
6. Pay Attention to Your Voice
Your brand should have its own voice. That voice often matches your personal voice, and that's okay. However, do pay attention to that voice, ensuring that it fits in with what you are trying to project to your audience and that it remains consistent throughout.
7. Be Consistent in Your Messaging
Keep every message you send consistent. If you say something that contradicts something you said yesterday, you need to have a good reason and explain, otherwise people get really confused about who you represent and who you are.
Branding is important for small businesses as well as large companies. If you have a limited budget, smart branding is perhaps the most inexpensive business tool you can create.
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